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You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
In the movie Jerry Maguire, Jerry expressed his love in a long-winded speech to Dorothy and her reply was the simple phrase: “You had me at hello.” Your subject line can do the very same thing for your...
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3 Ways to Improve Your Emails Through A/B Split Testing
There isn’t one right way to compose, design and send an email marketing campaign. The success of a single email can depend on everything from the time of day you send, to the colors you choose for...
View Article15 Holiday Email Subject Lines to Inspire You
As the temperatures start dropping and the holiday shopping season is heating up, we have holiday email subject line ideas to inspire you through the end of the holiday frenzy. Since it’s the time of...
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Holidaypalooza: The Season’s Brightest Holiday Emails
‘Twas the month of December, And all through the land, Holiday emails were sending, Just as those marketers planned. Businesses of all sizes Offered a holiday deal. Overwhelmed with ideas? We know how...
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Increase Your Email Opens with Preheader Text
There are many factors that go into an email open rate; time of send, age of your list and of course your subject line. Using preheader text can help get more people to open your emails and read your...
View Article50 Inspiring Retail, B2B and Non-Profit Subject Lines
As business owners or marketers, we spend a lot of time thinking about creative content ideas for our websites, blog posts and emails (we even have a content idea guide), but do you get as creative...
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Successful Subject Lines Deconstructed
Sentence diagramming is the bane of every school kid, and it’s promptly forgotten the moment class is over. You don’t need to delve into the darkness of your youth, but to help illustrate how to create...
View ArticleThe Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to...
At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. To help, we put together a baker’s dozen of things you can do to fix your emails right now....
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5 ways to get more people to read your emails
Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. Your customers are...
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